Peak District National Park Foundation
Replacing previous versions of this policy on 01/03/2021
Vision: The Peak District National Park is enjoyed, conserved and enhanced by everyone
Our Mission: To grow income and support to care for the Peak District National Park for everyone to enjoy forever
• To raise funds to support the impacts of the Peak District National Park Management Plan [2018 – 2023]
• To create a culture of philanthropy supporting the Peak District National Park
Inclusive – we are open and approachable and committed to a National Park for all, non-political and non-campaigning.
Collaborative – working with partners delivers better outcomes for the National Park and its
visitors, beneficiaries and supporters. We will work in an inclusive and transparent way with partners and supporters. All our fundraising activities will be delivered in an ethical, transparent way to maintain the trust and confidence of our supporters and partners which we depend on.
Creative – we are always looking for opportunities to develop new projects and partnerships to maintain a resilient organisation with a diverse range of supporters and income streams, which help us realise our vision of a National Park conserved, enhanced and enjoyed by everyone.
As a fundraising charity we rely on the generosity of our supporters to raise vital funds for the benefit of the Peak District National Park. We endeavour to deliver all our fundraising activities in an ethical transparent way to maintain the confidence of our supporters which we rely on and for the benefit of the Park. We take your privacy seriously and you can find out more here about your privacy rights and how we gather, use and share your personal information – that includes personal information we already hold about you now and the further information we might collect about you, either from you directly or from a third party. How we use your personal information will depend on the services we provide to you.
If you have any questions about how we use your personal information please contact us by email at firstname.lastname@example.org or by post at Peak District National Park
Foundation, Aldern House, Baslow Road, Bakewell, Derbyshire, DE45 1AE.
This privacy notice provides current information about how we use your personal information. We will update this notice following any changes to data protection law or if we make significant changes affecting how we use your personal information.
We are what is known as the ‘controller’ of personal information we gather and use. When we say ‘we’, ‘us’ or ‘our’ in this notice, we mean Peak District National Park Foundation.
YOUR PRIVACY RIGHTS
You have the right to object to how we use your personal information. You also have the right to see what personal information we hold about you. In addition, you can ask us to correct inaccuracies, delete or restrict personal information or ask for some or all of your personal information to be provided to you or someone else.
You can make a complaint to the UK’s data protection supervisory authority, the Information
Right to object – You can object to our processing of your personal information. We have one calendar month to respond to your request.
Access to your personal information – You can request a copy of your personal information that we hold, together with a description of what we use, why we use it, who we share it with and how long we keep it for. You can make a request for access free of charge by contacting us as noted above. We have one month in which to provide the information or contact you to explain why we need to extend the time to respond or why we are unable to comply.
Right to withdraw consent – If you have given us consent to use your personal information, you can withdraw it at any time, and update any preferences you may have made by contacting us as noted above. This does not affect any processing prior to your request.
Rectification – You can ask us to change or amend any inaccurate or incomplete personal information held about you. We must act on your request within one month.
Erasure (right to be forgotten) – You can ask us to delete your personal information where it is no longer necessary for us to have it, you have withdrawn consent, or where we cannot demonstrate a legal basis for keeping it. We have one month in which to respond to your request.
Portability – You can ask us to provide you or a third party with some or all of the personal information we have about you. If we hold the information electronically, we will be able to provide it to you in a structured, commonly used electronic form, so it can be easily transferred. The ability to do this is dependent on the format it is held in such as in a spreadsheet or a PDF file.
Restriction – You can ask us to restrict the personal information we use about you where you have asked for it to be erased or where you have objected to our use of it. We can retain just enough information about you to ensure that the restriction is respected. We have one calendar month in which to respond to your request.
Make a complaint –If you have any concerns about how we’ve used your personal information you can contact us by email at email@example.com or by post Peak District National Park Foundation, Aldern House, Baslow Road, Bakewell, DE45 1AE.
You can also contact the UK’s data protection supervisory authority, the Information Commissioner’s Office here
WHAT KINDS OF PERSONAL INFORMATION WE USE
PDNPF collects, stores and processes personal information about prospective, current and former donors and supporters of the charity.
We may collect personal information directly from you when you:
• Ask about our activities, resources, or training
• Complete surveys or respond to consultations
• Register with us for information
• Use our services or attend our activities, groups or the Centre
• Sign up for publications or newsletters
• Volunteer or fundraise for us
• Pledge or donate or sign up for an event
• Telephone, write, contact us online or text us or otherwise provide us with your personal information
Or indirectly from our website or social media platforms, through third parties such as Mail Chimp when you sign up to our e-newsletter or Enthuse when you make a donation online, Justgiving or from partner organisations that support delivery of the services you may receive.
Personal information can include information such as your name, communication preferences, email address, postal address, telephone number, mobile number, date of birth or bank account details so we can process donations or payments, or information as to whether you are a taxpayer to help us to claim gift aid.
OUR LEGAL BASIS FOR USING YOUR INFORMATION
We only use your personal information where that is permitted by the laws that protect your privacy
We will use personal information where:
a) we have your consent (where consent is needed)
b) we need to use the information to comply with our legal obligations
c) we need to use the information to enable us to enter into a contract with you and in the
fulfilment of that contract
D) where we have identified legitimate interest as the lawful basis for processing data. Where we have your consent, you have the right to withdraw it. We will let you know how to do that at the time we get your consent.
THE PURPOSE OF PROCESSING YOUR DATA
We rely on the generosity, trust and support of the public, philanthropists, the business community and Trusts and Foundations to survive. In our endeavours to seek your support, we will keep you up to date with our fundraising and marketing news and activities. We may collect data in order to process your donation and to provide you with information on our products and services. We may use a range of channels such as newsletters, direct mail appeals, thank you letters, invitations to events and fundraising receptions, meetings, phone conversations, our website, and social media platforms.
We process your data for the following reasons:
• Fundraising activities and events
• Seeking donations or support in kind
• Marketing and communications about the activities of the Peak District National Park Foundation
• Research and analysis to help inform our decisions and how we communicate with you
We may undertake research and analysis to help inform our decisions as a fundraising charity. This may include segmentation of our database to inform direct mail appeals, analysing how many newsletters are opened and read to ensure what we include is relevant and of interest; analysing our supporter base to identify, communicate and engage with philanthropists and people who might choose to give significant donations.
RESEARCHING POTENTIAL SUPPORTERS
We may carry out in-house research, or from time to time engage specialist third-party research
agencies or fundraising and research consultancies, to determine whether an individual could be a
potential major supporter and what aspects of our work might be of particular interest to them. This helps us to identify and engage with people who may wish to have a closer and more informed relationship with the charity and join our major donor funding programme by making a significant gift. To do this, we may use publicly available information from third party sources
such as Google, Companies House, trade press and published biographies.
The type of information we collect can include:
• career overview
• gift capacity
• areas of interest
• history of giving to us and others
• how the individual is connected with us and others
• public information on any philanthropic activities.
In order to identify people who might benefit from this more personal approach we may screen our database or use a third-party organisation to do so. We may also use profiling to produce short biographies of people who are due to meet with our leadership or attend one of our events. This helps us to understand more about the people we engage with, their connection to us and their interests.
We are careful to ensure that the information we process is not excessive or intrusive.
Where we use a third party, we will ensure that a data contract exists that specifies that the third party will only use the data for the purpose they are engaged for, and that the data will be held securely and won’t be sold on or reused for another purpose.
We rely on our legitimate interests to process this data as connecting people to our cause is instrumental in meeting our charitable objectives.
Under data protection legislation, you have the right to object your data being processed in this way. You can do this by contacting firstname.lastname@example.org
We are also legally required to carry out checks on individuals who donate large donations, to comply with our duties in respect of anti-money laundering legislation and the prevention of fraud.
SHARING YOUR PERSONAL INFORMATION WITH OR GETTING YOUR PERSONAL INFORMATION FROM OTHERS.
We must tell you if we want to pass your information on to anyone else. In general, any information you provide will only be used within the Peak District National Park Foundation and by its service providers/data handlers, including the Peak District National Park Authority (admin support), Enthuse (donation processing) and Mail Chimp (to send you e-newsletters). It will never be supplied to anyone outside Peak District National Park Foundation or the Peak District National Park Authority without first obtaining your consent unless we are obliged or permitted by law to disclose it.
HOW LONG WE KEEP YOUR PERSONAL INFORMATION FOR
How long we keep your personal information for depends on the services we deliver to you and certain legal obligations. We also consider the purpose, value and corporate significance when deciding how long to retain information. We will never retain your personal information for any longer than is necessary for the purposes we need to use it for.
We will not use your personal information for marketing purposes once you no longer have a relationship with us or have exercised any of your rights in relation to your information. If you volunteer with us, we will only keep your information for as long as you are volunteering with us, unless we have a legal basis that stipulates it should be retained for longer.
We may hold information in relation to grant funding for up to 15 years after the termination of the funding. This is normally stipulated by the funding provider.
In some circumstances we will hold personal information for longer where necessary for active or potential legal proceedings, to resolve or defend claims, and for the purpose of making remediation payments.
SECURITY OF AND ACCESS TO YOUR PERSONAL DATA
KEEPING YOU UP TO DATE
We will communicate with you in by using the contact details you have provided to us – for example by post, email, text message, social media, and notifications on our website.
Where you have given us consent to receive marketing, you can withdraw consent, and update your marketing preferences by contacting us by email at email@example.com or by post at Peak District National Park Foundation, Aldern House, Baslow Road, Bakewell, DE45 1AE.
Please do contact us if you have any queries about how we use your data –